Director Strategic Planning in Stamford, CT at Advantage Solutions

Date Posted: 1/6/2020

Job Snapshot

Job Description

Director Strategic Planning

In a complex world, EDGE Marketing strives to keep it simple. It's how we think, strategize and execute for our clients.

EDGE Marketing Services, a division of Advantage Solutions, offers true end-to-end shopper journey solutions for clients. With data, insight and expertise we are able to deliver the right idea connecting with shoppers at the right time, place and impact to change behavior. Being completely customer connected means we can leverage our retail relationships for your brands like no one else. Backed by an enterprise of resources, we pride ourselves on being efficient, agile and innovative. We challenge ourselves every day to make sure we get the most for our clients.  

The Director Strategic Planning for EDGE Marketing Services, a shopper marketing division of Advantage Solutions, is to contribute at a senior level to the strategic planning partnership between internal client service and creative and assigned clients.  

The role of the Director of Strategic Planning at EDGE is to identify opportunities, help solidify objectives, apply analysis and develop insights for key businesses as assigned. They are also responsible for the supervision and professional development of strategic planning team associates.  The goal of the Director is to build a strategic voice within the agency /client team through a higher level of strategic abilities.

Responsibilities

  • Partner with Account Service and Creative Teams to identify client needs regarding competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications. Provide recommended levels of resourcing to support client planning efforts.
  • Lead and author presentations, independently as well in collaboration, that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.
  • Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance EDGE’s connectivity across client departments as well as to garner access to client specific resources and information for marketing use.
  • Provide supervision to the strategic planning staff at the Supervisor level and below. Responsibilities include working closely with staff to provide support and direction. Daily supervisory duties include staffing, performance management process, and oversee daily work to ensure clients' needs are being met.
  • Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.

Qualifications

  • Education Level: (Required) Bachelor's Degree or equivalent experience
  • Field of Study/Area of Experience:  Business, Marketing, Communications or equivalent job-related experience
  • 10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
  • Prior Communications Planner or Customer Planner experience
  • Shopper or Retail Specific Marketing experience (not required but preferred)
  • Creative brief writer and Creative evaluator for strategic fit and knowledge of IRI/Nielsen, Simmons (or similar survey based resources)
  • Clear understanding of and ownership of the creative development process: ability to write creative briefs, analyze creative and work with our Creative team
  • Adept at analyzing IRI, Nielsen, and other syndicated research data tools to translate Intel into actionable marketing plans
  • Previous direct client interaction and account management experience
  • Previous experience in managing and developing teams