Account Director Shopper Marketing in Richmond, VA at Advantage Solutions

Date Posted: 1/6/2020

Job Snapshot

  • Employee Type:
  • Location:
    7475 Whitepine Road
    Richmond, VA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Account Director Shopper Marketing

At Advantage Solutions, we build people, brands and businesses!


In a complex world, EDGE Marketing strives to keep it simple. It's how we think, strategize and execute for our clients.

EDGE Marketing Services, a division of Advantage Solutions, offers true end-to-end shopper journey solutions for clients. With data, insight and expertise we are able to deliver the right idea connecting with shoppers at the right time, place and impact to change behavior. Being completely customer connected means we can leverage our retail relationships for your brands like no one else. Backed by an enterprise of resources, we pride ourselves on being efficient, agile and innovative. We challenge ourselves every day to make sure we get the most for our clients.  

The primary role of an Account Director at EDGE, is to serve as a face of EDGE to assigned client contact(s) during the conception, creative communications design development, retail and manufacturer sell-in, execution and analysis of account/brand-specific programs.

A successful Account Director will organize and synchronize a cross-functional team to deliver strategic business planning frameworks, communication platforms, program concept development, effective sales presentations, retail sell-in support, and analysis of results. Must practice effective written and oral communication skills with clients, customers, agency partners and third party vendors.

Essential Job Duties and Responsibilities

Personal Accountability

  • Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third party vendors
  • Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client. Design and lead proposal and program development presentations with support and guidance from EVP/VP
  • Supervise and/or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processes
  • Contribute to recruiting, hiring, training, and development of direct reports with support of EVP/VP

Cross-Functional Accountability

  • Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer / shopper targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive purchase behavior change.
  • When relevant, demonstrate thought leadership, channel expertise and strategic integration with client agency partners
  • Communicate and interact effectively with internal teams for all departments and/or clients to deliver timely client decisions and approvals
  • Identify cross-company revenue-driving opportunities
  • Successfully manage and develop EDGE's cross-functional team members

Other related duties as assigned

Travel and/or Driving Requirements

Travel and Driving – required to be onsite at client’s office located in VA.

Minimum Qualifications

The following are the minimum job-related qualifications which an individual need in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Marketing, Brand Management, or equivalent experience

8+ years of experience in the role of leader/manager in marketing or shopper marketing agency required

8+ years of experience working with managing the successful execution of consumer promotions (i.e. traditional print, digital, etc.) within national retailers (i.e. grocery, dollar, mass, convenience channels) required

Consumer product knowledge and experience in the beauty, and personal/home care verticals, a PLUS!

Skills, Knowledge and Abilities

  • Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
  • Excellent written communication and verbal communication skills
  • Ability to make oral presentations
  • Good interpersonal skills
  • Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
  • Strong prioritization skills
  • Ability to direct, lead, coach, and develop people

Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!

Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Advantage Sales and Marketing, LLC dba Advantage Solutions is proud to be an Equal Opportunity Employer.